The Challenge:

Following the merger of Thermo Electron and Fisher Scientific, Thermo Fisher Scientific’s Laboratory Automation Division needed to rebrand its marketing materials with an eye-catching design that complied with its new corporate identity standards.

The Solution:

TW designed a clearly differentiated graphic image for the division’s collateral system, with the flexibility for product and application expansion. In addition, the approach enabled the rapid, cost-effective rebranding of existing materials with minimal disruption to collateral availability.