The Challenge:

Protedyne demanded a powerful brand image as unique as its capability to dramatically shorten genome-based drug discovery.

The Solution:

TW developed a positioning platform, company image, and brand identity for Protedyne’s breakthrough laboratory automation solutions. To help establish a brand presence, we emphasized the logo in all related advertisements and collateral. Additionally, to further differentiate the company in the market, all the ads were designed to be benefit-oriented instead of the traditional bullet-point-feature ads. TW introduced the new brand image to the market through an integrated program, consisting of public relations, advertising, collateral, interactive marketing, and trade show support.