The Challenge:

Aviva Labs, a spin-off from a successful biotech company, combined scientific methodologies with health and skin care expertise to develop premium sunless tanning products for discriminating consumers. The company required a launch marketing program that built brand identity and a sales channel in this rapidly growing market.

The Solution:

Tiziani Whitmyre conducted a brand positioning workshop with management — plus focus groups with channel partners — identifying exclusive day spas and hair and tanning salons as the target market. We established a sales channel through a major distributor that provided extensive coverage throughout New England. In addition, TW developed Aviva’s logo, brochure, packaging, and point-of-purchase displays to create an elegant and sophisticated brand image for the company and its product line.