The Challenge:

ASCO marketers needed to highlight some technologies underlying their industrial fluid automation solutions. Complex subjects had to be presented with exceptional speed and simplicity.

The Solution:

Selecting from a broad array of video approaches, TW developed a series that resembles time-lapse whiteboard illustrations. The examples here examine industrial compressed air filtration systems and valve selection for lead-free water supplies. Enriched with suitable music and narration, the results present a rapid succession of complex points illustrating intricate technology — all in simplified, easily understandable, and entertaining form. Each video links to a white paper that provides greater depth plus more reasons why ASCO products are preferred solutions.