Five Steps to Implementing
the Revenue Generation Process

Transforming Your Organization into a High-Performance Marketing Team

Recent studies show that most B2B marketing leaders are embracing tactics focused on demand creation and customer acquisition. They’re adopting a new revenue generation process that combines content marketing with digital promotion, lead conversion, nurturing, and analytics to create a powerful new marketing approach.

This paper explores the requirements for embracing and internalizing the revenue generation approach and outlines the five steps that create a framework for process implementation. You will learn how to evaluate organizational competence, plan the transformation, and execute the plan.