Revenue Generation

TW’s marketing revenue generation process helps organizations fill sales pipelines and accelerate times to purchase, while improving marketing efficiency and productivity.

Our process combines best-practice technologies, tools, and tactics to create a holistic approach that maximizes customer engagement.

The market revenue generation model consists of five steps that operate as a continuous process:

• Content development
• Promotion
• Web-to-lead conversion
• Lead nurturing & scoring
• Analytics & measurement

TW’s process provides a simple framework to organize the tactics and elements employed by most B2B marketing teams.

Now, marketing leaders can calculate their true contributions to the income statement.